WEB + MOBILE + BRANDING DESIGN
Edge create content for cinema, television and web as well as provide technology installation services for cinema and events.
A complete over-haul was necessary for Edge as the original brand look and feel was dated. I designed a sharp, modern logo to pair with a sleek interface. We sectioned the site into two main services, content and technology, for the user's ease and convenience.
There was an array of eye catching film graphics available to us, so I wanted the main focus on those and to subsequently compliment the site with a palette of strong yet simple gradient colours and white space that work in harmony with the new vibrant branding.